Award-winning ‘Bayer: Science For A Better Life’ now in Dubai
Theaward-winning exhibition ‘Bayer: Science For A Better Life’ is now in Dubai, as part of a world tour celebrating Bayer, the world-class innovation company’s 150th anniversary, offering a hands-on interactive exhibition free to the public from January 9 to 11, 2014. Held at The Dubai Mall’s Star Atrium, ‘Bayer: Science For A Better Life’ provides visitors with a chance to discover, interact, and engage with the latest innovations in healthcare, agriculture, and high-performance materials that help improve the quality of life of people, animals, and plants worldwide. The exhibition is educative and entertaining, and features microscopes, thermal imaging cameras, digital games, and more, all specifically designed to be touched and tried out encouraging visitors to learn and have fun. Harald Liedtke, Managing Director of Bayer Middle East said: “Many people are indirectly familiar with the services and products provided by Bayer. The exhibits on show are taken from real life, are tangible examples, and are intended to reinforce how Bayer, through research and innovative products, helps improve the lives of millions of people around the world.” “The exhibition also shows how we put our corporate mission – ‘Bayer: Science For A Better Life’ to practice. Those looking to gain a fascinating and informative insight into how research and science enrich our daily lives are invited to visit our Anniversary Tour,” added Liedtke. The exhibition comprises 22 approximately two-meter high boxes with capital letters, each of which refers to a Bayer topic, from A for Aspirin to E for Energy-efficient Mobility and R for Rice. Each box contains images and informational text on the scientific background and social aspects of the topic. Numerous interactive elements are available for visitors to test. Together, the boxes spell out Bayer’s mission: ‘Science For A Better Life’. Bayer: Science For A Better Life Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. As an inventor company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve the quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and acts as a socially and ethically responsible corporate citizen. In fiscal 2012, the Group employed 110,500 people and had sales of €39.8 billion. Capital expenditures amounted to €2.0 billion, R&D expenses to €3.0 billion. For more information, go to www.bayer.com.